Start-ups have all one thing in common: money is tight. And when it comes to spending some money on marketing, I often hear “nothing, let’s just get traffic from Google.” How naive. But that kind of thinking usually puts TV advertising out of reach for most startups: of all the media, it is the most expensive one. Read more
There is a tradition in Hamburg you might not have heard of. Every third Tuesday of the month, around 7pm, around 50 people gather to listen to Florian Elbers and Anita Böhm’s gospels. A new sect in town? Far from it. These meetups are free, anyone can join and participate. The reason why Elbers and Böhm are so avidly listened to, is that they know about SEO. A whole deal about it. Read more
Last night, I went to a startup slam organised by 12min.me. The concept of such an event? Six start-ups compete against each other. Each of them are entitled to six minutes to pitch their ideas and 6 minutes to answer the questions of the jurors. At the end of each performance, the success of the pitch is measured with a applause meter. And, as you must have guessed by now, the entrepreneur who collected the most applause wins the contest. Read more
betahaus Hamburg transformed into a start-up arena on 13 January, setting the stage for over 150 guests to hear six outstanding pitches in a cauldron of knife-edge suspense. The challenge: It was up to the jury and the audience to decide which start-up would fly to Texas to represent Hamburg at the SXSW German Startup Engine in Austin in March. All of the start-ups came highly motivated, clearly determined to win. Jenni Schwanenberg, responsible for innovation management at dpa whenever she’s not driving startups through the arena with ever so delightful charm, was an engaging host at the evening’s event. Triprebel, a travel startup presented by its founder Carlos Borges, and the e-commerce agent minubo, showcased by Torben Sominka, emerged as winners and can now look forward, among other things, to an exciting trip to SXSW.
September was hot in Hamburg, as international startups stirred the Reeperbahn Festival, bringing a huge amount of SXSW flair to our otherwise commercially-oriented Hanseatic city! It all happened at our second Startups@Reeperbahn event, which took place as part of the Reeperbahn Festival: Our finalists, five european startups had the opportunity to pitch to investors, media representatives and other startup stakeholders in a dimly-lit, neighbourhood atmosphere. TripRebel convinced both jury and audience and took home both SPIEGEL ONLINE PRIZE – a media budget of EUR 100,000 and the audience-price a ticket to M-Forum this week at the baltic sea. John Heaven – Englishman, blogger and independent web developer, summarized the evening at Club Hamburg for you. Please give John also a warm welcome for it’s him, who will take over the wonderful task of writing the English Column ‘Views From Heaven’ which you can enjoy on regular basis at Hamburg Startups. There’ll be more of John then soon but for now, please enjoy his guestpost of TripRebel’s Perfect Pitch Read more
Ana Cristina Agüero, CMO of brightup and one of her team mates Kiran Joseph pitched at hy!demo Berlin on 19th of January and returned home to Hamburg happily being second placed among 24 other startups. Founded and based in Hamburg, brightup definetly is a startup worth keeping an eye on an we’re happy to report about the team’s achievements. Hy!demo is one event organised by hy! along with international accelerators such as Techstars, Seedcamp, ProSiebenSat1, just to name a few. Europe’s best startup programs presented their classes of 2013 to numerous VC’s, angels, industry experts and of course a range of international media. Brightup took part as class of Berlin Hardware Accelerator. Hy!demo claimed the event of being the first oft that kind in Europe. Ana now tells us about her impressions of being part of that.