5 steps to the perfect startup name

Naming a startup or a product almost never comes first. Any entrepreneur will tell you that. You first think of a concept or an idea, weighing the costs and the benefits and, if the result is conclusive, you might want to go ahead with your project and name it.

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Inspirient wins Startups@Reeperbahn Pitch 2017

Confetti for Inspirient! The Berlin-based startup wins the Startups@Reeperbahn Pitch 2017 with its data analysis tool, but this was just one of the highlights of an unforgettable day. We summarize the whole event.

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The Baqend success story

The Baqend success story is closely linked to its participation and double victory at the Startups@Reeperbahn Pitch 2016. Here’s a summary of everything that has happened since and how this aspiring startup is progressing.

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From St. Pauli to Necker Island

Necker Island – a dream destination for globetrotters and ambitious entrepreneurs alike. After all, the Caribbean island is the setting for one of the most prestigious startup competitions ever – the Extreme Tech Challenge. It’s not easy to access, but the Startups@Reeperbahn Pitch simultaneously offers two ways of reaching this tropical paradise. Read on to find out what they are!

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The Pitch Deck – Who are you presenting to? Give them what they want.

You have recently founded your own startup. Then I bet at some point soon you will be looking for customers (aka  „pilots“ or „beta-testers“) and eventually some considerable amount of cash to help you get things moving.

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Food Innovation Camp: A Taste of the Future

An event full of startups is like taking a glimpse into the future. The Food Innovation Camp was no exception to the rule. Many speeches and discussions focused on answering the question of our eating habits in 2030 or 2050. We summed up the most exciting trends and prognostics here.

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The Food Innovation Camp exceeds all expectations

The sentence “The event has exceeded all expectations” should be used with parsimony. As far as the Food Innovation Camp held by Hamburg Startups in cooperation with the Gastgewerbe magazine is concerned, this statement is absolutely appropriate. We are still quite overwhelmed, but let’s take a first look back.

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48 hours to make of Hamburg a great digital experience for tourists.

Hackathon? You are a freak.

The word hackathon scares many people. Many of my friends too, for example.  They believe it is all about coding and difficult algorithms. A hackathon is many times about developing a business idea as far as possible in a limited amount of time, from concept to business plan coming up ideally at the end with a working prototype.

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Startups looking for internationals – mission impossible?

More often than not, companies, including startups, will reach the point where they want to go international. And this brings up the need for native speakers from abroad. However, although the EU have made it a lot easier, the process of hiring foreign workforce can still be extremely tedious and time-consuming. Read more

An Interview with Leah Hunter

On Monday, at the South by Southwest Festival in Austin, Texas, it’s going to be Digital Media Women Day! Great female entrepreneurs und tech-visionaries will talk about the topics and ideas that matter most to women (and men) in the media. One of the speakers is the writer and founder Leah Hunter who was so kind to answer some questions for this interview.

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