What is pocketstory – startup review

Pocketstory is a portal for you to read articles from magazines. No need to purchase a complete magazine, usually full of advertisements, you can pick whichever articles you fancy and buy them à la carte. Read more

What is SternenGalerie – startup review

SternenGalerie is a service specialised in fireworks. They can design your own, personalised fireworks, no matter the occasion. Read more

What is Wunder – startup review

Wunder is a car-sharing service. It brings the commuters together into a community to share the journeys from point A to point B.

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PatientZero Games’ Emerge: the future of e-training

It’s a small room in the AIDA Entertainment House, around the corner of Hamburg’s iconic street Große Freiheit. Just a few desks, a couple of computers, a geeky decoration on the few shelves, and posters pinned on the walls. This is the office of PatientZero Game and Emerge. The team of four is silent, busy striking their keyboards at a fast pace. Work goes first, chitchat can be made over Skype, whenever one has time to reply. Read more

What is Seedheart – startup review

Seedheart is an online shop where you can buy super seeds – power food, full of energy for your breakfast. Less sugar more energy!

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What is Besserbrauer – startup review

Besserbrauer is an online shop where you can order all you need to brew your beer at home. From scratch all the way to the pint. Read more

What is Avocado Store – startup review

Avocado Store is an online shop focusing on clothes (men, women, kids) but also a large selection of furniture, gadgets, food, gardening items, books and other cultural products. All of these abide to a set of fair-trade, organic and environmental friendly rules. Read more

What is Foodist – startup review

Foodist is an online store and it sells – you guessed it – food! But not just any food, the fancy type that you did not think existed, imported from all over Europe and selected with care and love. Think of it as the opposite of Rewe.

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Startups@Reeperbahn Pitch – it’s that time again!

Our temperatures are rising! How about yours? It should be, because something AWESOME is coming your way! Once again, you will have the chance this year to rock the Hamburg Kiez at the Startups@Reeperbahn Pitch on 23 September along with four other fantastic startups. It’s going to get hot. Smouldering startup passion meets the flair of the scene. We are equally passionate about organising the Startups@Reeperbahn Pitch for you in cooperation with the Reeperbahn Festival.

Pitch to a high-class jury, including SPIEGEL ONLINE Managing Director Katharina Borchert, Shazam founder Chris Barton or XING and HackFwd founder Lars Hinrichs, to take home the SPIEGEL ONLINE MEDIA Award and a first prize of €100,000. Afterwards, you can take a seat again in one of our Love Mobiles to hook up with interested investors, just waiting to make a play for closer business liaisons with you. Does that get your creative juices flowing? Then apply here. Or click here for more information. The closing date for applications is 23 August! Read more

Embarrassingly conventional – startups are failing on diversity

Hamburg has serious ambitions to become a truly international city – whatever that means. On 21st March this year, it was announced that our city will be Germany’s candidate for the 2024 (and failing that, 2028) Olympics. This could catapult Hamburg onto the international stage, finally giving Hamburg the international profile that it deserves as Germany’s second largest and arguably nicest city.

In one aspect, the city’s campaign has room for improvement: diversity. In the push to get Hamburg selected as Germany’s candidate city, twelve Hamburg ad agencies stepped in to help. Unfortunately, the image they presented of Hamburg was anything but fitting for an international city:  a picture of the founders, owners and CEOs showed a group of twelve white men.

I, and many other people who know the multinational, metropolitan side of Hamburg, felt a bit embarrassed. How can a city launching an international publicity campaign be blind to something so important (and obvious)?

But surely having a startup ecosystem, with disruption in its very DNA, is a chance to turn mainstream society on its head and show how we can get the most out of all people, no matter what race, religion, colour, creed or gender? Not so fast – looking to Silicon Valley, with only 10% of female founders, startup ecosystems seem to be falling short of these lofty aims.

Sketchnotes by Ines Schaffranek

In Hamburg only 12% women founded a Startup, in Silicon Valley only 10% (Sketchnotes by Ines Schaffranek)


In fact, instead of leading the way it seems that old economy companies like Yahoo (with CEO Marissa Meyer), and Intel (with its $300m diversity drive) are making more progress than their upstart counterparts. And Hillary Clinton, previous to launching her presidential bid, ticked off Silicon Valley for its massive male majority. This is unfortunately one trend that startups around the world not only haven’t set, but have missed completely.

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