5 steps to the perfect startup name

Naming a startup or a product almost never comes first. Any entrepreneur will tell you that. You first think of a concept or an idea, weighing the costs and the benefits and, if the result is conclusive, you might want to go ahead with your project and name it.

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Killing the Cover Letter – an undesirable artifact from the past

Whether perusing the major job platforms (Stepstone, Monster), your favorite professional social networks (LinkedIn, XING), or the career section of a company’s website, the job offers you find never fail to end with “Send us your application (CV + cover letter)…” I went through a couple of job offers over the last few days, all required the same documents. In Germany, they might even want more from you, such as reference letters from former employers, copies of your diplomas, a portfolio of your projects/designs/achievements, and proof that you are eligible to work in Germany if relevant. They might as well call the career page the red rape page! Read more

Pacemo – bringing digital into the world of undertakers

Along the banks of the Elbe River, near the fish market, there is a small coworking space. It’s easily missed in the ironically-named backstreet Buttstraße, yet any entrepreneur knows that hard work needs no glitter. This is where we met Timm Wienberg, co-founder of Pacemo. Read more

What is Haselherz – startup review

Haselherz is a hazelnut spread, made of great ingredients for a vegan and organic result. Read more

How Hamburg startups leave out 15% of potential customers

As a startup, growing fast and strong within little time is vital. Investors want to see results, your team needs to be motivated and, even for yourself, a startup growing soundly is a nice experience. Read more

What is hellomonday – startup review

Hellomonday is an online service for companies and freelancers to help them find the perfect office in Hamburg. Read more

What is Weissbrand – startup review

Weissbrand is an online liquor store, featuring some very exclusive and exquisite beverages.

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