Posts

Amazon.de experiences multilangual interface

In a world of internationalization and online trade, reaching out to as many potential customers as possible is vital. Which is why Amazon, like many other e-businesses, soon went from .com to other top-level domains (TLD) such as .fr, .co.uk, .it and so on so forth. Read more

How Hamburg startups leave out 15% of potential customers

As a startup, growing fast and strong within little time is vital. Investors want to see results, your team needs to be motivated and, even for yourself, a startup growing soundly is a nice experience. Read more

Learning business German in Hamburg

One of the many good things about Hamburg is the fact that almost anyone can and will speak English to you if you don’t know any German. While it can be a challenge to live in Paris or Barcelona without speaking French or Spanish respectively, expats in Germany have the leisure of completely ignoring the language of Goethe and still lead a functional life. Nevertheless, you might be tempted to deepen your knowledge of German if you plan on working in Hamburg for a longer time, founding a company or moving with your family. Read more

Hamburg Business Culture – how to deal with Hamburgers

Hamburg has a very unique culture and customs. Its location between the traditional South and the very liberal Nordics renders a complex result of liberalism and demureness. How do the Hamburgers tick? Let’s find out together. Read more