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5 steps to the perfect startup name

Naming a startup or a product almost never comes first. Any entrepreneur will tell you that. You first think of a concept or an idea, weighing the costs and the benefits and, if the result is conclusive, you might want to go ahead with your project and name it.

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Hamburg Business Culture – how to deal with Hamburgers

Hamburg has a very unique culture and customs. Its location between the traditional South and the very liberal Nordics renders a complex result of liberalism and demureness. How do the Hamburgers tick? Let’s find out together. Read more