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5 steps to the perfect startup name

Naming a startup or a product almost never comes first. Any entrepreneur will tell you that. You first think of a concept or an idea, weighing the costs and the benefits and, if the result is conclusive, you might want to go ahead with your project and name it.

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Amazon.de experiences multilangual interface

In a world of internationalization and online trade, reaching out to as many potential customers as possible is vital. Which is why Amazon, like many other e-businesses, soon went from .com to other top-level domains (TLD) such as .fr, .co.uk, .it and so on so forth. Read more

How Hamburg startups leave out 15% of potential customers

As a startup, growing fast and strong within little time is vital. Investors want to see results, your team needs to be motivated and, even for yourself, a startup growing soundly is a nice experience. Read more