SXSW 2016

© Amanda Stronza

© Meredith Tankersley

© Maximilian Knop

© Maximilian Knop

© Jason Bollenbacher

Which startups will represent Hamburg for the SXSW 2016?

Hamburg is a major startup city, fueled by passion. The many founders have proven pitch after pitch how strong their feel about their startup ideas. This year again, we will show the Americans what Hanseatic passion looks like!2016-suv-logo-horizontal-900px-2

The big picture? Hamburg needs two startups to fly to Austin, Texas to the SXSW  South by Southwest (SXSW)  in March 2016. What will happen at the SXSW? You will experience the Austin Convention Center at its best, with talks and conferences from experts. Right next to the Hilton Austin Downtown Hotel,  there is the SXSW Startup Village, open from the 11th to the 15th of March 2016. This is also where the SXSW Accelerator is located. In 2015, three Hamburg startups did pretty well there! Tinnitracks won as the first German startup while minubo and Triprebel won the German Startup Engine. A success story that calls for more! This year, Hamburg needs two startups, that will act as the ambassadors of the Hamburg startup scene. They will receive a five-star treatment including travel, tickets, and accommodation. This also means an access to selected Startup & Networking events, Matchmakings, and of course many new international contacts.

Who will represent us? On the 21st of January, the five finalists will pitch at the betahaus in front of our jury and yourself. Register here.


Hamburg has been taking part in the SXSW for many years and was one of the biggest delegations in 2015 with 80 companies. Hamburg companies in the sectors of music, interaction, and movies will be provided with a comprehensive program and various measures in order to support their activities and represent the city of Hamburg under the best conditions. The Startup Programm is supported by the City of Hamburg as well as, like last year, by two companies –  EY und XING.

The Interessengemeinschaft Hamburger Musikwirtschaft (IHM) and the Reeperbahn Festival play a key role in the organisation of the event. The Startup-Programm was facilitated by the City of Hamburg and the nextMedia.StartHub. Hamburg Startups stands behind its conception and implementation.

  • Your startup as an ambassador

    Hamburg’s history is in the making and we are looking for the two perfect ambassadors of the Hamburg startup scene. We will accompany you there, granting you access to the right events, and you will be the proud representative of our Hamburg startup scene.

  • South by Southwest (SXSW)

    Buya! The two Hamburg finalists receive an interactive badge for the SXSW

  • Travel & Accommodation

    Thanks to the local promoters and the support of EY , flight and accommodation expenses are on us.

  • Timing

    The application deadline is the 13.01.2016 | The pre-pitch is on the 21.01.2016 at the betahaus in Hamburg | The SXSW is from the 11.03.2016 to the 20.03.2016

  • Many thanks

    …to all of our fantastic partners and co-organisers. We could not have done it without you!


Hamburg Startups and nextMedia.StartHub review all the candidates among the startups and nominate 3-4 finalists. They will have to pitch their projects live on January 21st to convince our Hamburg jurors if they want their ticket for Austin.

Jan Brorhilker

Jan Brorhilker

Senior Manager, EY (Ernst & Young), Startup Initiative
<a href="">Sina Gritzuhn</a>

Sina Gritzuhn

Co-Founder and Managing Director Hamburg Startups
Jan Kowalsky

Jan Kowalsky

Brand Director, XING AG
May-Lena Signus

May-Lena Signus

NextMedia StartHub Manager
Jeremy Tai Abbett

Jeremy Tai Abbett

Creative Evangelist, Google

A project by


Der nextmedia.Hamburg StartHub ist zentrale Anlaufstelle für junge Unternehmen

#SXSWHH is organised by


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