SXSW 2020 -What happend and what is going to happen
Our team has accompanied SXSW 2020 with all their heart over the last few weeks: with anticipation and at the same time as a big nail-biter. Will the Corona crisis finally lead to the popular festival being cancelled after all? What are we going to do? Every day in the office, every phone call began with the question: And? What do you think? Will it be canceled?
We were in close coordination with the team on site: We’re going forward, that was the clear motto! The city of Austin and the festival followed a clear course – every day there were new crisis meetings.