#CouchbyCouchwest – three highlights of the sofa conference

#CouchbyCouchwest instead of South by Southwest – we’ve already introduced you to what’s behind this idea in an article. The videos are made possible by the City of Hamburg. The sofa event continues today with clips about a pioneer of the SXSW living room conference, with tips on how to pitch yourself most skillfully, and about a performance artist in the video age.

Michael Praetorius: an Airbnb house as a television studio

Michael Praetorius is the man who made the first round of #CouchbyCouchwest technically possible. When he heard of the idea, he was spontaneously ready to make his know-how and equipment available. Michael is predestined for this format, after all he produced breakfast television for YouTube in an Airbnb house in Austin a few years ago. In the interview he talks about his experiences.

Bianca Praetorius: Pitch yourself!

Bianca Praetorius comes from a family of tech nerds. She herself learned acting, but never worked professionally in this industry. In her current job she combines both worlds. She is a pitch trainer and teaches startup people how to successfully present themselves and their company. Her video is about the elevator pitch about oneself.

Marcus John Henry Brown: What does a performer do without an audience?

Marcus John Henry Brown is a performance artist and regularly provides program highlights at events such as the re:publica. A live audience and their reactions are actually an indispensable element of his performance. In an interview, he talks about how he is adapting to the new situation and how conferences and performances of the future might look like.


Since 2014, we at Hamburg Startups have been making sure that startups can show that they hav it at SXSW. From March 13th to 22nd, Austin was once again supposed to become the hub of the creative and digital world. Traditionally, the German delegation is one of the strongest. Thanks to the support of our partners from Hamburg Invest, Baden-Württemberg International, Sutor Bank, Vast Forward, german.innovation and Klitschko Ventures, startups received comprehensive support. We reported in advance and planned to do this on location.

New in Austin would have been the first appearance of german.innovation, an open collaborative network. It was created with the aim of strengthening and connecting innovative creatives, founders, companies and scientists. The presence was made possible by the commitment and financial support of the cities of Hamburg and Munich, the federal states of Baden-Württemberg, Bavaria, Hesse and Rhineland-Palatinate, and numerous partners from industry and science.