Nina Kalmund: ten tips against the crisis

In the sofa conference #CouchbyCouchwest today there is a special edition with a clip that has a particularly high utility value. The architect, philosopher and investor Nina Kalmund gives tips on how to survive the current crisis and perhaps even emerge from it stronger.

Nina Kalmund is an award-winning architect with over 23 years of professional experience. Together with her brother Stefan, she runs an investment company, and with her mother Julia she founded the platform Street Philosophy. She is as much in demand as a speaker as she is as an advisor, and it is this role that she performs in an episode of #couchbycouchwest. The Chinese character for “crisis” consists of two elements: One means “danger” and the other means “opportunity”. Nina focuses on this aspect in her ten tips, which offer orientation not only in times of corona crisis.

  • Take full responsibility
  • Work on your energy
  • Work on your mindset #cleanyourthoughts
  • Think deep
  • Connect and collaborate
  • Level up
  • Become a financial wizzard
  • Build your brand
  • Be strategic, not tactic
  • Be super fast and super patient

This contribution to #CouchbyCouchwest was again made possible by the network german.innovation and the city of Hamburg. The software for the video interview was provided by the London startup Sceenic. Sceenic and its founder Paul Bojarski have a very special relationship with Hamburg, as Paul explains in our 2018 interview. At that time we also accompanied Sceenic to Austin to the SXSW and supported him on site.

More interviews from the series #CouchbyCouchwest can be found here, here, here and here.


Since 2014, we at Hamburg Startups have been making sure that startups can show that they hav it at SXSW. From March 13th to 22nd, Austin was once again supposed to become the hub of the creative and digital world. Traditionally, the German delegation is one of the strongest. Thanks to the support of our partners from Hamburg Invest, Baden-Württemberg International, Sutor Bank, Vast Forward, german.innovation and Klitschko Ventures, startups received comprehensive support. We reported in advance and planned to do this on location.

New in Austin would have been the first appearance of german.innovation, an open collaborative network. It was created with the aim of strengthening and connecting innovative creatives, founders, companies and scientists. The presence was made possible by the commitment and financial support of the cities of Hamburg and Munich, the federal states of Baden-Württemberg, Bavaria, Hesse and Rhineland-Palatinate, and numerous partners from industry and science.